Grind and Soho House announce global coffee partnership.
Cult London coffee brand Grind has announced a new agreement to become the exclusive coffee supplier to international hotel group and private members club Soho House & Co.
Cult London coffee brand Grind has announced a new agreement to become the exclusive UK coffee supplier to international hotel group and private members club Soho House & Co.
From today, bespoke Grind x Soho House coffee blends - designed in collaboration with Soho House and roasted at Grind’s London roastery - will be served in every cup of coffee across the group’s members clubs, hotels, and restaurants in the UK.
The partnership will also bring Grind’s compostable coffee pods, in a bespoke Grind x Soho House tin, to all Soho House hotel rooms worldwide, for guests to use during their stay, or purchase to take home.
Grind coffee pods are made from compostable bio-plastic, rather than plastic and metal. While still compatible with Nespresso® machines, the pods will biodegrade and disappear completely once industrial compost, and disappear around fifty times faster should they end up in landfill.
Founded in Shoreditch in 2011, Grind serves over two million cups of coffee each year across their 11 London locations, described by GQ as the “greatest group of espresso bars in the capital” and the Grind House Blend goes into their infamous Espresso Martinis, regularly name-checked in the press as the best in the world.
Identified as a disruptor by Bloomberg following a series of groundbreaking rounds of crowdfunding - funding the expansion of their restaurants and construction of their roastery - the company launched its 'Grind at Home' range last year, and it has found viral success on Instagram as the UK’s first completely compostable coffee pods. Millions of cups of Grind at Home coffee have already been enjoyed by customers around the world. Grind at Home is sold from the company’s website, and is also stocked in Selfridges, Harvey Nichols, and Ocado.
Grind Founder & CEO David Abrahamovitch noted:
“I’d been a Soho House member for years before I founded Grind, and to me they’ve always set the bar as the leading hospitality brand in the world, and been a huge source of inspiration. It’s a real vote of confidence in everything we’ve built to be partnering with them to bring Grind coffee to Soho House’s members and, our coffee pods to its hotel guests around the world.”
Soho House & Co. Drinking Director Tom Kerr added:
“Grind is a great brand and roasts the best coffee we’ve ever tasted. Like Soho House, Grind was born in London, and was the obvious choice for our global coffee partner.”
Notes for Editors:
Grind x Soho House House Espresso Blend, House Filter blend and House Decaf blends will from today be served in all coffee in:
- All Soho House UK members clubs / hotels, including Soho Farmhouse and Babington House.
- The Ned
- Dean Street Townhouse, Redchurch Street Townhouse, Kettners, Cafe Boheme and Mollies Motel.
- All Soho Works, Cowshed and Pizza East locations.
Grind compostable coffee pods will be available from today in Grind x Soho House branded tins in all of the above locations with hotel rooms, plus:
- All Soho House North America members clubs / hotels (New York, Chicago, Miami, Los Angeles and Miami).
- All Soho House European clubs (Barcelona, Amsterdam, Berlin, Istanbul, Mykonos), and Soho House Mumbai.
Updated Notes for Editors (September 2020):
- Grind Coffee and coffee pods are now being served in all Soho House locations globally, with the exception of Soho House Mumbai.