Better Coffee Foundation®
In 2023, we set up our own charitable foundation, the Better Coffee Foundation®, as a commitment to undoing the damage caused by the global coffee industry. Now in 2024, we’re doing more - recovering ocean-bound plastic for every pod, can, and cup we sell.
Waving Goodbye to Ocean Plastic
We’re tackling the ocean-pollution crisis by rescuing the equivalent weight of ocean-bound plastic with every coffee pod, iced coffee can, and cup of coffee we sell. In 2023 in partnership with Ocean Co., we recovered 64,000kg of ocean-bound plastic (that’s around 42,800,000 pods’ worth of plastic, which is quite a lot of pods).
We’re tackling the ocean-pollution crisis by rescuing the equivalent weight of ocean-bound plastic with every coffee pod, iced coffee can, and cup of coffee we sell. In 2023 in partnership with Ocean Co., we recovered 64,000kg of ocean-bound plastic (that’s around 42,800,000 pods’ worth of plastic, which is quite a lot of pods).
By the end of the day, we will have recovered around 175kg of ocean-bound plastic. And we couldn’t do it without you.
kg of ocean-bound plastic recovered so far in 2025.
Why Ocean Plastic?
Less than 10% of plastic waste is recycled globally. The rest is discarded, ending up in landfills and the ocean, killing millions of marine species and endangering marine life. We're helping to collect it before it has a chance to do its damage. Without action, there will be more plastic than fish in our waters by 2050.
Less than 10% of plastic waste is recycled globally. The rest is discarded, ending up in landfills and the ocean, killing millions of marine species and endangering marine life. We're helping to collect it before it has a chance to do its damage. Without action, there will be more plastic than fish in our waters by 2050.
What Happens to the Plastic?
Our partners at Ocean Co. collect, weigh, and sort ocean-bound plastic on our behalf, then recycle it according to its most valuable use. They operate in areas with the largest plastic collection gap, confronting the crisis in areas where it matters most.
Our partners at Ocean Co. collect, weigh, and sort ocean-bound plastic on our behalf, then recycle it according to its most valuable use. They operate in areas with the largest plastic collection gap, confronting the crisis in areas where it matters most.
How Your Purchase Makes
a Difference.
Every compostable pod you use saves 2g of plastic from the ocean.
Every iced coffee you drink saves 8g of plastic from the ocean.
Every cup of coffee you buy saves 8g of plastic from the ocean.
The Planet's Favourite Pods
Our coffee pods are made from plants, meaning they’re plastic-free and home-compostable, and an alternative to the millions of plastic and aluminium pods that end up in landfills each day. Our pods will disappear without a trace, keeping the ocean clean.
Not a pod person? We haven’t forgotten about you: our whole bean and ground coffee comes in compostable packaging, too.
It’s crucial to us that all our coffee is ethically sourced from small-scale farms that protect the environment.
Our coffee pods are made from plants, meaning they’re plastic-free and home-compostable, and an alternative to the millions of plastic and aluminium pods that end up in landfills each day. Our pods will disappear without a trace, keeping the ocean clean.
Not a pod person? We haven’t forgotten about you: our whole bean and ground coffee comes in compostable packaging, too.
It’s crucial to us that all our coffee is ethically sourced from small-scale farms that protect the environment.
