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Grind Goes Global with British Airways

Grind and British Airways expand partnership to First, Club World, Club Europe, and British Airways' UK lounges.

From London to the World

Since launching on board in Summer 2024, our friends at British Airways have already served a lot of cups of Grind coffee to passengers on short-haul flights across Europe.

Now, we’re delighted to expand our partnership with British Airways as their premium coffee partner. Our speciality coffee will be served across premium cabins on both long and short-haul flights and in British Airways’ UK lounges, too, with global lounges to follow.

David Abrahamovitch, Grind Founder & CEO, commented:

"We are incredibly proud to extend our partnership with British Airways, an iconic British brand that represents the very best of British quality and service - values that are deeply important to us as a fellow London-born, British brand.

For Grind to go from a single café in Shoreditch to the premium coffee partner for British Airways globally in a little over a decade is a huge moment for our team.

We’ve had an incredible two years onboard European flights already, and we hope that British Airways passengers in lounges and on board long haul flights will love the new blends we have created just as much."

A bespoke blend crafted for cruising altitude exclusively for British Airways

Coffee tastes different in the air. Cabin pressure softens sweetness and shifts flavour perception, so we developed blends specifically for sipping at 38,000 feet for Club World and Club Europe passengers. In collaboration with British Airways, we sent our Head of Coffee Howey into the air to do several in-flight coffee tastings, ensuring that our coffee range stays smooth and balanced at altitude. 

As our Head of Coffee, Howey, explains: "The general rule is the higher the beans are grown, the sweeter and more complex they taste. What’s unique about our partnership with British Airways is that altitude matters twice: first when they are grown at origin, and then again when they are served at 38,000ft. Serving coffee in the air changes how flavours come through, so we worked hard to ensure that every cup is unmistakably Grind, even at cruising altitude.

What you'll be drinking and where:

Short-haul Flights: Long Black. Decaf Black. Flat White. Plus our Iced Caramel Latte can if you prefer it chilled.

Long-haul Flights: In Club World, passengers can enjoy a bespoke Grind House Blend or Decaf Blend, both roasted to be smooth, chocolatey, and rich. In First, customers can enjoy their favourite espresso-based coffee, like a latte or cappuccino, made to their liking using Grind House Blend or Decaf Blend pods and capsules. 

British Airways' UK Lounges: The same speciality-grade beans we serve in our Grind coffee shops. Because good coffee shouldn’t stop at security.


Comments

Sophy Fitzpatrick,

This is great news! I always enjoy Grind coffee at home. As an aviation geek it would be great to be able to buy BA/Grind merchandise! Maybe a future collaboration for the public?!

Iffi,

We’ll be flying British Airways soon, in the coming months, cannot wait to have a cup of Grind up in the air!

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