Holborn Grind at the new hotel, The Hoxton, Holborn opens late September
We are incredibly excited to finally announce, that after almost two years of planning, in late September 2014 we will open Holborn Grind, our new café in Holborn, as part of the new Hoxton Hotel, Holborn. We are incredibly excited to be working with one of our favourite spots in Shoreditch, and it's great to be expanding alongside another brand that started in Shoreditch.
Full Press Release:
Following the success of Shoreditch Grind, Soho Grind, and the underground pop-up Piccadilly Grind, Grind & Co. are pleased to announce that their fourth site, Holborn Grind will open in September 2014.
With 15ft floor to ceiling glass windows, the corner of High Holborn and Newton St. is a long way from the bustle of the Grind’s most recent chapter beneath Piccadilly Circus, but it’s hard to miss the DNA of the inimitable Shoreditch Grind in this new setting.
As part of one of the first major developments in the ‘Midtown’, it was never going to be the intention of the Grind & Co’s founders, Kaz James and David Abrahamovitch, to lose the identity of this small corner of Bloomsbury’s history, and Holborn Grind appears as the new within the old, the coarseness of bare bricks and iron dressed in the quiet elegance of marble and reclaimed oak.
Inside, references to London's past are subtler still - atop the bar and across a long wall hangs an intricate system of light fittings-cum-shelving, designed bespoke for the setting and painstakingly assembled from antique brass, a creation inspired by the polished cocktail-carts of the 50’s.
Grind & Co. announce their latest site, Holborn Grind, an exciting partnership with the new Hoxton, Holborn.
These details, no matter how carefully curated, are nothing without the coffee beneath them however. The partnership between Grind & Co. and The Hoxton, Holborn began more than two years ago, during the first stages of planning for their new hotel. Determined to find the best coffee London had to offer, The Hoxton, Holborn undertook a blind tasting of ten different blends from the local area and the city’s foremost espresso bars and roasters. The Grind House Espresso blend won the test nine to one, and The Hoxton, Holborn subsequently approached the Grind’s founders with the offer of a new home in Holborn. Despite the seasonal tweaks, Holborn Grind will serve that same famous house blend, alongside a bespoke single-origin coffee selected especially for Holborn.
In addition, Holborn Grind will serve an all-day food menu, including a selection of pastries, fresh fruit and eggs on toast for breakfast, fresh salads and the Grind’s signature piadinas, for lunch, along with an evening menu of a sharing plates of Italian cold meats and cheeses.
Like it’s Shoreditch and Soho siblings, Holborn Grind will also open in the evening, burning the candle at both ends to offer hotel guests and others specialty coffee in a very special setting, at almost every hour of the day.
See you at the Grind.
Holborn Grind - 199-206 High Holborn, WC1V 7BD. Mon-Fri: 7am - Late. Sat-Sun: 9am-Late
holborngrind.com / @holborngrind
For further information and images please contact:
Jacqui Soliman - The Supernova PR – email@example.com