Coffee with Jess, Co-Founder of Son of a Tailor
With London Fashion Week having just passed, we met up with entrepreneur Jess, co-founder of Copenhagen-based bespoke t-shirt tailors Son of a Tailor, for coffee at Soho Grind. Son of a Tailor create t-shirts, one at a time, made to their customers' individual measurements.
How do you take your coffee? I like a dark-roasted and not too bitter cup of coffee. I think Grind pretty much nails this balance. But for me a great coffee is more than what is poured in the cup. I cannot enjoy a great cup while being locked-up in the office for instance. There needs to be an atmosphere around a great coffee, my phone needs to be hid away and the actual cup needs to be nicely made too, drinking out of a paper cup just doesn’t feel right.
With Saville Row only a few hundred metres away, London has no shortage of places to have a shirt or suit tailored. How did you come up with the idea of starting a company that tailors T-shirts? I thought it was weird that such a simple product as the t-shirt was not made in more sizes. Since I had been with ecommerce and lean-manufacturing, I was wondering why no one had combined these areas into t-shirt production. Even though London might be recognized for its suits, there are many people in for instance advertising, creatives and tech who wear T-shirts as their workday uniform and has it as a wardrobe essential. London has a history and knowledge about tailoring, second to no other place in the world. Interesting enough, we count a few London suit tailors as our customers.
What are the advantages of choosing Son of a Tailor versus a standard-sized t-shirt? First of all, it’s a t-shirt that fits you perfectly as it’s made bespoke for you from organic cotton, in good working conditions. The seamstress in charge signs each hangtag, we think this highlights the more personal nature of our product compared to a mass produced t-shirt. We reduce waste along the supply chain, as there are no t-shirts lying around in warehouses. Our theory was always that if we tailor our t-shirts to our customers, fewer are sent back and less waste is produced, and this turned out to be true.
What's your vision for the future of Son of a Tailor? Our vision is to be recognised as the best t-shirt makers in the world. We don’t need to be the biggest, but we do want to be the best, with asocial and sustainable foundation for our products. We are aiming to get there through not only quality, but also responsibility, and by simply creating products that fit you better than anything else out there.